First Bank continues to build on the Power of Good, its corporate social responsibility program, with the announcement of Project Launch and the commitment of $500,000 in support of local education initiatives.
Project Launch is a multi-faceted campaign that involves a year-long contest that seeks answers to one crucial question: “What would you do to improve or support learning and create more educational opportunities in your community?”
Anyone in the Carolinas is invited to enter. Winners will be selected once a month and will receive funds to help get their education-focused projects launched. They will also work with a First Bank associate, who will provide mentorship, financial coaching, or an extra set of hands, as needed. Entries will be accepted until December 17, 2022.
In addition to the contest, Project Launch includes the start of the Learning Lab, a new set of online financial education courses built for teens that focus on budgeting, investing, and saving. These will join the expansive content library and the courses that First Bank has made available to boost financial literacy in the community.
Later in the year, Project Launch will also encompass special awards for educators, key partnerships with local nonprofits, and more. In total, First Bank plans to give away $500,000 to improve or create new educational opportunities.
“Project Launch is the natural next step in the Power of Good and reflects our commitment to going the extra mile as a financial and community partner to the many individuals, families, organizations, and businesses throughout North and South Carolina,” said Mike Mayer, First Bank president and CEO. “With a good education, anyone can change the world for the better. It’s a cause that’s long been important to me personally, and it’s exciting to think we’re helping teachers, nonprofits, and others do something truly special with the funds that will be awarded this year.”
More details about the contest and additional aspects of Project Launch can be found on the Project Launch website throughout 2022: www.localfirstbank.com/projectlaunch.